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At Collier & Associates, we believe that when our agents use their unique skills and gifts to serve others, everyone grows. This spirit of collaboration and abundance fuels our culture and multiplies impact—not just within our walls, but throughout the communities we serve.

Over the past decade, Collier & Associates has grown from two agents to more than 240, becoming the largest independently owned brokerage in Northwest Arkansas. We’ve earned a reputation for challenging the status quo, doing the right thing, and delivering powerful results—while always keeping people at the center of every decision.

We believe that by empowering our agents, we empower our community. And we’re just getting started.

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Collier & Associates launches agent matcher

Collier & Associates launches agent matcher

Fayetteville-based real estate company Collier & Associates recently launched, Agent Matcher, a website tool that matches buyers and sellers with a real estate agent. Stuart Collier, founder and principal broker of Collier & Associates, said the matching system uses an algorithm to match people with the agent most suitable based on experience, shared interests and personality type. Users complete a brief questionnaire to be matched with an agent. The company has more than 260 agents. “Many consumers click a house link and are given an agent for no other reason than the agent paying for a lead,” Collier said. “It’s like playing roulette with a quite significant financial decision.” Agent Matcher is expected to help the company meet the needs of those relocating to Northwest Arkansas by pairing those unfamiliar with real estate agents in the market, he said. “Many times the agent is the first impression to NWA, and we want to help with that positive representation of NWA by curating a relationship based on interests, values and expertise,” he said. The company developed the new tool in-house over the past eight months. Collier said the company is focused on relationships and earning lifelong clients. “This lays the foundation for that.” source: https://talkbusiness.net/2025/12/collier-associates-launches-agent-matcher/

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Collier & Associates Unveils AGENT MATCHER — The Fastest, Smartest Way to Find Your Real-Estate Match

Collier & Associates Unveils AGENT MATCHER — The Fastest, Smartest Way to Find Your Real-Estate Match

Modern Matching Technology Built to Deliver the Best Real-Estate Experience Possible Ft. Smith-Fayetteville-Springdale-Rogers, AR, United States, November 26, 2025 -- Collier & Associates today announced the official launch of Agent Matcher, a breakthrough matchmaking tool designed to instantly pair home buyers and sellers with the real-estate agent best aligned with their personality, communication style, goals, and lifestyle preferences. Built for a new era of real-estate decision-making, Agent Matcher brings simplicity, speed, and accuracy to a process that has historically been based on guesswork. Unlike traditional referral systems that rely on manual recommendations or general “top agent” lists, Agent Matcher uses a 30-second interactive quiz to deliver a personalized match—instantly. Clients answer a short series of questions about how they think, how they prefer to communicate, and what they value during the buying or selling journey. The platform then uses Collier & Associates’ proprietary matching logic to pair them with the ideal agent for their unique needs. “This changes the game,” said Stuart Collier, Founder and Principal Broker of Collier & Associates. “Your real-estate journey starts stronger when you’re matched with the right person from the start. People want clarity, confidence, and compatibility—and Agent Matcher gives them that in seconds.” Now live at connect.collierandassociate.com/matcher, the tool is built to streamline the client experience from day one. Whether someone is buying, selling, relocating, or simply exploring options in Northwest Arkansas’s fast-moving market, Agent Matcher ensures they’re connected with the right professional—not just the available one. By focusing on personality, goals, and expectations rather than just geography or transaction volume, Agent Matcher bridges a longstanding gap in real-estate: helping clients work with an agent who truly “gets them.” The result is better communication, faster alignment, and smoother transactions from start to finish. “Consumers expect personalized experiences in every other industry,” Collier added. “Real estate shouldn’t be any different. Agent

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